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Competencies
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In this project, you will demonstrate your mastery of the following competencies:
· Interpret psychological data using quantitative and qualitative methods.
· Apply the principles of statistical methods to inform a research problem.
Scenario
You work for a market research company that supplies information to non-profit organizations throughout the nation. Your supervisor has asked you to provide an objective description of the data that will provide information regarding how to target different audiences in ways that bring about empathy. This will help your business support non-profit organizations in obtaining donations. You will create a short memorandum that includes graphical representations of your data in order to communicate this information.
Directions
For this project you will submit a memorandum as a Word file. You will complete your memo using the templates on this page. Your memorandum must be a minimum of 1–2 pages (not including graphs). For more details on how you’ll be graded, refer to the Project One Guidelines and Rubric page in Brightspace.
Complete Project One
See Excel Sheet attached: You can find the coding details by clicking on the variable names in the spreadsheet.
Introduction and Conclusions
Introduction: Describe the purpose of your memo and the plan to address the scenario in 1 to 3 sentences.
Conclusions: Describe your findings in an executive summary of 4 to 6 sentences. Include the following in your conclusions:
• The main points you want to convey to your audience
• Rationale for your points in the form of data summaries
Discussion
Note: In the template below, you’ll be asked to create graphical representations of your data and upload them as JPEG or PNG files. You may need to take a screenshot of each graph in order to do so.
Main Analysis: Describe the summary statistics and frequency distributions, taking into account the scale of measurement for your data. Refer to the graphs you created. Your main analysis section should be about 2 to 5 sentences.
Graph One: Create a graphical representation of the qualitative (nominal and often ordinal) data to support your main analysis and upload it here as a JPEG or PNG file. Ensure your graph meets the following criteria:
• You include a narrative to introduce your graph into your memo.
• Your graph is accurate and objective.
• Your graph appropriately represents the data.
• You use the appropriate type of graph for the data.
• Your graph is labeled appropriately.
Graph Two: Create a graphical representation of the quantitative (interval and/or ratio) data to support your main analysis and upload it here as a JPEG or PNG file. Ensure your graph meets the following criteria:
• You include a narrative to introduce your graph into your memo.
• Your graph is accurate and objective.
• Your graph appropriately represents the data.
• You use the appropriate type of graph for the data.
• Your graph is labeled appropriately.
Recommendations: Describe the actions you believe your audience should take in 2 to 5 sentences.
Limitations: Describe the limitations of both your data and your summaries in 1 to 3 sentences.
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