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Course: Introduction do e Business
Module 4: Marketing and Advertising
Module Goals
After completing this module, students will be able to do the following:
⦁ Identify and describe the basic digital commerce marketing and advertising strategies and tools.
⦁ Characterize the main technologies that support online marketing
⦁ Examine the difference between traditional online marketing and the new social-mobile-local marketing platforms and the relationships between social, mobile, and local marketing.
⦁ Describe the social marketing process and the marketing capabilities of social marketing platforms such as Facebook, Twitter, and Pinterest.
⦁ Identify the key elements of a mobile marketing campaign.
⦁ Critique the capabilities of location-based local marketing.
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