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Assignment-1
Course Name : Principles of Human Resource Management
Course Code : BCHR 221
Submitted to:
Student Name ID Max Marks Marks
Obtained.
CLODepartment Of Human Resource
College Of Business -University Of Jeddah
Improving Performance: HR As a Profit Center
The Zappos “WOW” Way
When your strategy involves selling shoes and clothes online to people who
can’t try them on, you need employees who are energized and enjoy what
they’re doing. Zappos wants employees to deliver “WOW” through service.
That’s why Zappos’ founders knew they needed special methods for hiring,
developing, and retaining employees, and that’s just what they created.
As their website says, “This ain’t your mama’s HR! Recruiting, benefits, and
employee relations keep this cruise ship afloat with fun, inventive ways of
getting employees motivated and educated about the Zappos Family of
companies, their benefits, and the other fun stuff going on around here!”
While they may not appeal to everyone, these “fun, inventive techniques”
include interviewing job applicants in what looks like the set of a talk show,
asking employees to submit their own designs for Steve Madden shoes, and
(during Zappos’ annual “Bald & Blue Day”) having some employees
volunteer to shave their heads or dye their hair blue. And, by the way, if
you’re not happy working at Zappos, the company will pay you to leave—it
wants no one there who doesn’t truly want to be there. Again, that may not
be for everyone, but it works for Zappos.
It knows that selling online successfully requires energized employees who
really enjoy what they’re doing. Management uses these special HR practices
to cultivate the energized and fun environment that Zappos needs to execute
its strategy, and judging from Zappos’ success they seem to be working.Q1) Talk About it (Discussion): Why do you think Zappos’ top managers
believe it is so important for employees to provide a “WOW” factor in
their business?
Answer instructions
You can answer at least One-page full explanation of the situation.
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