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Team Case Study 2:
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After reading the second case study, “SK Telecom: Pursuing Happiness Through Corporate Social Responsibility,” in your team answer the following questions related to the issues raised by Nam Young-Chan (see pages 11-12) and upload the answers here.
- What cultural hurdles does SK Telecom still face in its Corporate Social Responsibility program?
- Based on your studies in this course, what actions or solutions would you propose they take to address each of them?
- What stood in the way of developing a comprehensive CSR strategy at SK Telecom?
- How would your team counsel them to move to successfully develop a comprehensive CSR strategy including KPI’s (Key Performance Indicators) across all departments that are aligned to corporate strategy?
- If you were CEO of SK Telecom, how would you respond to Nam’s suggestion that the CSR team be re-structured and a new CSR strategy?
- As a team, draft a clear statement of the CSR Vision that SK Telecom should have.
- A vision should not exceed 2 sentences. (e.g. Apple’s Vision Statement is “Put an Apple on every desk.” Microsoft’s famous Vision Statement is “to kick IBM’s butt.” Healthstat’s Vision Statement is “to deliver healthcare as it should be — effective, convenient, life-changing and affordable.” Use your imagination.)
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