DM5601 Innovation Strategy and Management Module Credits: 15 Individual Assignment

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DM5601 Innovation Strategy and Management Module Credits: 15 Individual Assignment

Academic Year 2021
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DM5601 Innovation Strategy and Management Module Credits: 15
Individual Assignment Weighting: 100%
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Assignment 1: Individual Assignment
Set: Tuesday 12th October 2021
Submission: by 16.00, Tuesday 9th November 2021 on WISEFlow
The Brief
You are asked to produce a report (max 3,000 words excluding references) including two
main components:
1. Critical analysis of a chosen organisation based on rigorous research
2. Innovation strategy development based on the above analysis
Deliverable no. 1: Critical analysis
An ability to extract good practices from the industries is important to your study and your
future career. Thus, this assignment is designed to encourage you to explore good practices
in terms of innovation development from any chosen organisation.
1.1. Data Collection: Research, select and describe a specific innovation, which could be
any types of innovation (dating back no further than year 2011) and the company or
organisation that is responsible for it.
1.2. Data Analysis: Based on your research, explain the innovation process focusing on the
quality of the output(s) and the management of the development process:
 What is the big idea behind the development?
 Who were the main target audiences?
 What roles did design play in this innovation development?
 How did output (e.g. a new product/service, a new brand position or a new business
idea) contribute towards an organisation’s mission, vision and/or objectives?
 How did the output outperform similar solutions produced by competitors?
 In the case of radical innovation, how did the output address latent needs and/or
exploit unexplored markets?
Deliverable no. 2: Innovation strategy development
Over the lecture series you will be introduced to the principles of strategic analysis, strategic
planning and a number of useful tools. As a result, this assignment also aims to help you
develop strategic thinking. Base on the analysis, you are asked to propose how the chosen
innovation could be developed further, e.g. expanding the market through differentiation.
Tools and Techniques
You may apply any strategic analysis and planning tools to support the first and second
components of the report, e.g. SWOT Analysis, Personas & Scenarios, Perceptual Map,
Four Actions Framework and 10 Types of Innovation. You may consider using key questions
proposed by Roger Martin to help you think about the new strategic direction(s). These
questions include: goal, scope, advantage, capabilities and management system.
Choice of Innovation and Organisation
There are no restrictions as to which, or what kind of innovation should be selected
(product/service innovation, social innovation, technological innovation, business model,etc.) nor what company, organisation or other institutions should be selected. They may be
large or small, commercial or not-for-profit, local or global, product-based or service-based.
Assessment Criteria: Demonstrate the ability to:
 Critically review the chosen innovation and discuss its impacts on business
 Critically evaluate the role of design in innovation development process
 Use rigorous research to support the discussion and evaluate of the quality of the output
and the management of a chosen innovation development process
The assessment criteria are based on the Learning Outcomes required for the module.
Learning Outcomes
1. Identify and critically evaluate the key drivers of creativity and innovation and the role of
design in identifying and developing opportunities.
2. Discuss the benefits of, and value added by design and its impact on the performance of
businesses and other institutions.
3. Explain the relationship of design and innovation to new and emergent models of
business and innovation.
4. Evaluate the nature, culture and management of creativity and the role of design in
various forms of enterprise
5. Identify and discuss different approaches to innovation and how this managed in a range
of businesses.
……………………………………………………………………………………………………………
Stylus
Stylus are experts in trends intelligence. They equip the most forward-thinking brands and
agencies with the insights they need to make transformative business decisions. Within their
roster of 500+ clients, a select few are academic institutions, including Brunel University’s
Design Faculty, allowing our students access to this powerful industry tool. Stylus publish
600+ cross-industry reports annually on Stylus.com (this content is password protected, and
therefore NOT available to Google or any other search engines). You will have received your
e-mail from Team Stylus to your Brunel e-mail address with details of your log-in and
password.
This access includes:
 Coverage and in-depth analysis of leading trade shows and key industry conferences and
events
 Unlimited downloads of our reports and images
 Fortnightly webinars presented by our in-house analysts
 Fortnightly live chat forums with our in-house experts
 Ongoing podcast series with our experts in conversation with industry thought-leaders
 Complimentary access to this year’s online Trend Intelligence Summit
For a quick guide to navigating Stylus.com, see the video tutorials on
https://www.stylus.com/video_tutorials
Stylus support for this Assignment
You will be shown how to search through the Stylus.com platform and pick out content to
support your ideas alongside other sources, including:
 How to search through industry events/product launches/awards – to help select and/or
validate a noteworthy brand.
 How to find the best case examples of product and service design solutions for
benchmarking purposes.

DM5601 Innovation Strategy and Management Module Credits: 15 Individual Assignment

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