STAKEHOLDER MANAGEMENT PLAN

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STAKEHOLDER MANAGEMENT PLAN

Project Title:

Office Relocation

Date Prepared:

Stakeholder

Unaware

Resistant

Neutral

Supportive

Leading

C = Current level of engagement D = Desired level of engagement

Stakeholder

Communication Needs

Method/Medium

Timing/Frequency

Pending Stakeholder Changes

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STAKEHOLDER MANAGEMENT PLAN

Stakeholder Relationships

Stakeholder Engagement Approach

Stakeholder

Approach

Assignment 1

Stakeholder Plan

For the project selected in Unit I, (OFFICE RELOCATION) create an abbreviated stakeholder management plan. Your plan should follow the process for planning stakeholder management, as referred to in Table 4.1 in the textbook.

The deliverable for this element of the project is a table that you may create in Word or Excel. The table should include at minimum 10 project stakeholders using the following headings:

· Stakeholder

· Communication Needs

· Method/Medium

· Timing/Frequency

Further, each stakeholder is labeled in the table using the PMBOK® Guide categories:

· Unaware

· Resistant

· Neutral

· Supportive

· Leading

Finally, include a column for Strategies to succinctly list your planned approach to the management of each stakeholder.

Assignment 2 Case Study (separate document) 2 pages

The Euro-Disney Project: Stakeholders Misunderstood?

Disney launched a new theme park in Europe in 1992 and faced immediate disappointing results. Read the articles in Required Resources, and in addition, feel free to search for additional articles in the CSU Online library to use in answering the following questions:

1. Assume that you were the project manager for the Euro Disney theme park launch. What in your view are the top five stakeholder groups that you would have identified?
2. What categories would you assign to each of the identified categories? (Use unaware, resistant, neutral, supportive, and leading as your categories.)
3. What strategies would you employ to address resistant stakeholder groups? Would your selected strategies differ in any way from managing stakeholders within your home country? Why, or why not?
4. Briefly describe what you believe Disney got wrong in their stakeholder identification and management.

Slow Start At Europe’s Disneyland

The New York Times

Euro Disneyland, which opened with immense fanfare almost two months ago, has encountered teething problems, and its normally ebullient executives are backing away from their unbridled optimism.

Euro Disney stock plunged 5 percent Friday, to 109.5 French francs on the Paris bourse, more than 20 percent below its price when the park opened and more than 30 percent below its high.

The fall followed a report issued Thursday in which Euro Disney said it was having difficulty attracting people from the Paris region and suggested that it might not be profitable in the fiscal year that ends on Sept. 30. Reaction in New York

Euro Disneyland is 49 percent owned by the Walt Disney Company, whose stock fell $1.875 a share on the New York Stock Exchange on Thursday, and another 75 cents Friday, closing the week at $36.50.

On the eve of the park’s opening on April 12, its chief financial officer, John Forsgren, had said in an interview that the park would show a profit in the period to Sept. 30, guaranteeing that Euro Disney would make money in the fiscal year.

“It’s going to be a small profit, but that’s still something of an achievement,” he said at the time.

But the company’s view seems to have shifted since then. In Thursday’s report, Euro Disney said, “In light of the operating uncertainties, there can be no assurance as to whether the group will achieve profitability during the fiscal year.” Income From Interest

For the first half, the company announced net income of 74.57 million francs ($14 million), essentially from interest on the cash it is holding.

The report said attendance at the park and guests at Euro Disney’s six hotels there had fluctuated considerably during the period. “Activity on weekends and holidays has significantly exceeded that of midweek periods,” it said. It promised new advertising and tight management of costs in response to the situation.

Euro Disneyland’s opening was accompanied by a barrage of withering critiques from French intellectuals. Left-of-center newspapers have been quick to seize on small indications that things are not going as planned, like statements by workers on the rail line leading to the park that the trains are empty.

Up to now, Euro Disneyland has vehemently denied the talk. But Thursday’s report said that surveys in France “indicate that misleading reports of traffic jams and overcrowding have led many, especially residents of the Ile-de-France region, to postpone until the fall their plans to visit the resort.” The Ile-de-France is the area around Paris.

When it opened, Euro Disney said it hoped to attract 11 million people in its first year. Since then, 1.5 million people have come, but the company said on Thursday that it was impossible to extrapolate meaningfully from initial results.

Paul Slattery, an industry analyst at Kleinwort Benson, said the report was not surprising given that most European economies were in a mild recession. The price of admission at Euro Disneyland is $48 for adults and $28 for children. Lunch of a hot dog, soda and bag of chips is about $6.50; an ice cream bar about $3.

Mr. Slattery said he expected Euro Disney shares to fall “at least another 10 percent.”

Many analysts believe the critical test for the park will be to attract visitors in the winter, something no theme park in France has done.

Euro Disney also said it was postponing the opening of Disney MGM Studios Europe, the second phase of its project, to 1996 from 1995.

By ROGER COHEN,

Full Text: COPYRIGHT 1992 The New York Times Company. http://www.nytimes.com

Source Citation:

Cohen, Roger. “Slow Start At Europe’s Disneyland.” New York Times 8 June 1992. Business Insights: Global. Web. 19 Feb. 2022.

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