MKT501 SLP1

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MKT501 SLP1

Module 1 – SLP

BRANDING AND INNOVATION IN MARKETING

Assignment Overview

**Complete this Module’s Case before the Session Long Project**

Competition, Customer Psychographics, and Branding

You identified the main target market in this Module’s Case and selected two types of social media to use for your business. Let’s delve into local competition, your buyer persona, and social media channels.

Session Long Project 1 Resources

Lifestyle and Psychographics (2021)
Psychographic Segmentation: A Definitive Guide [Infographic] (2020)
What is psychographic segmentation? A beginner’s guide (2021)
Psychographics: What They Are & How Marketers Use Them (2021
Demographic Influences (2021)
Social Influences (2021)

SLP Assignment

Consumer and Competitive Analysis

The business analysis continues as we delve deeper into different attributes of the target consumer and the local competitive landscape and ecommerce players in the market.

Company Overview

Begin with a brief (one paragraph) overview of your business based on what was shared in the Module 1 discussion:

• The company name.
• Short description of what the business does.
• Its location (city & state).
  • Company slogan or tagline and logo.

The Consumer

• Analyze your consumer based on Psychographic Segmentation Factors (Lifestyle, Attitudes and Values, Personality, Activities and Interests, Priorities and Motivations or Social Status. (Research Required) (1 page in length)
• Create a Buyer Persona for Your Target Market (1/2 page)

Competitive Analysis

• Analyze your local competition. Who are they? Who are the biggest players? How large is the market? How does your product/service fit in?
• Look at larger ecommerce companies as competition. (Research Required) (1 page in length)

Social Media Application

• Set up 2 social media accounts (add your Logo and Slogan/Tagline) Include links. You will be adding to them in Module 2 discussion.
• Make connections with website branding efforts discussed in Module 1 discussion. (1/2 page)

No quotations are permitted in this paper. Since you are engaging in research, be sure to cite and reference the sources in APA format. NOTE: failure to use research with accompanying citations to support content will result in reduced scoring “Level 2-Developing” across the grading rubric. This is a professional paper; not a personal one based on feelings. It must be written in the third person; this means words like “I”, “we”, and “you” are not appropriate.

SLP Assignment Expectations

Use the attached APA-formatted template (MKT501 SLP1 ) to create your submission.

• The template is set up in APA 7: double-spacing, font, margins, headings, page breaks, APA help links.

Your submission will include:

• Trident University International’s cover page
• A paper with APA citations (Company introduction, 3-page body, 2 to 3-sentence conclusion)
• The reference list page in APA format