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Select a big national or international brand that has advertisements that feature a famous person or persons. Based on what you know about the brand, discuss the following:
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- What does the brand mean to you? Do you have an emotional connection to the brand? Explain.
- Who is the target market for the brand? Are you part of the target market? Why?
- What celebrity or famous person endorses your brand? Is he or she a good fit for the brand? How does the celebrity connect with the target audience?
- How is the brand advertised to you? Does the company use a mix of promotional tools such as public relations, social media, and traditional options, such as commercials, YouTube videos, and so on? Explain.
- Who is the competition? Who or what do they use to endorse their product or service?
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