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Imagine that you have landed your dream job as VP of Communications for a brand you admire. Your first order of business is to create a comprehensive content strategy that supports the brand’s business goals. You want to ensure that you have a strong strategy for all types of media: paid, earned, shared, and owned. Prepare a content strategy for your brand. It should be 4-5 pages, including an overview of:
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Write My Essay For Me1. Organizational goals that are supported by content marketing
2. Content types
3. Topics and overall themes
4. Metrics for success
5. Timeline for execution
Submit your strategic plan here as a Word or Google Docs document.
Content Strategy Rubric
| Content Strategy Rubric | ||
| Criteria | Ratings | Pts |
| This criterion is linked to a Learning Outcome Strategic Thinking Business strategy is highly detailed, logical, and represents excellent application of best practices in communications | 40 pts Exemplary 30 pts Very Good 20 pts Good 0 pts Needs additional work | 40 pts |
| This criterion is linked to a Learning OutcomeBrand Alignment Strategy is on-brand, utilizing effective media channels that support organizational goals, and works with existing brand PR strategies | 30 pts Exemplary 20 pts Very Good 10 pts Good 0 pts Needs additional work | 30 pts |
| This criterion is linked to a Learning OutcomeVariety and Robustness A wide range of on-brand content types and channels are used. | 30 pts Exemplary 20 pts Very Good 10 pts Good 0 pts Needs additional work | 30 pts |
| Total Points: 100 |
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