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MKT 212-Hospitality Marketing & Sales Essay
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MKT 212-Hospitality Marketing & Sales Essay
| Assignment 1 |
| Academic Year 1444 H (2021/2022 G), Spring 2022 |
MKT 212 – Hospitality Marketing & Sales
(Spring 2022)
The assignment:
Based on the concepts of Marketing Management, Management Strategies for service business.
| Assessment Components | I- Choose one hospitality operation & make a full detailed report explaining the followings: 1.the different management strategies for service business (1 mark). the management strategy adopted by this operation (1 mark). the reasons or factors for adopting this strategy (1 mark). |
| Marks | 3 marks |
| Targeted Learning Outcomes | 1.1 Explain the foundation and conceptual framework of hospitality marketing & sales from operational to managerial perspectives (K1). |
| Submission Date: | On or before Tuesday 10/5/2022 – 11:59 pm |
| Submission Form; | A written report (electronic not printed) submitted by TEAMS |
| Work Type | Individual work |
| Penalties: | Late submission: (0.5) mark per day. Any submission after Saturday 14/5/2022 WIIL NOT BE ACCEPTED. Plagiarism: In case of plagiarism, zero tolerance policy will be applied. |
| Writing requirements | Your written paper must meet the following requirements: Font size 12 and the Font name is Times New Roman. Write sources and references in the last page of your paper. The cover page should include (the name of the assignment, the name of the student and their ID, the name of the course, the section number, the name of the university, the date of submission). |
| Assignment 1 |
| Academic Year 1443 H (2021/2022 G), Spring 2022 |
Written Assignment Grading Rubric
Grading of written assignments will be based on the following grading rubric.
| Criterion | Excellent =A | A Good = B | OK=C | Below Standard = D | Missing = F | Score |
| Content | Hits on almost all content MEMORABLE | Hits on most key points and writing is interesting | Hits on basic content and writing is understandable | Hits on a portion of content and/or digressions and errors | Completely off track or did not submit | |
| Argument | Coherent and completely organized | Coherent and reasonably well organized | Fairly coherent | Some confusion and vagueness | Missed the point completely | |
| Sources | Sources are cited and are used critically | Sources are cited and some are used critically | some sources are missing | Sources are not cited | Did not include | |
| Writing | Writing is nearly error free | A few writing and spelling errors but non that are critical for comprehension | More than a few writing and spelling errors but that may impede comprehension | Many careless writing and spelling errors that impede comprehension | Same as below standard | |
| Font and cover page | Includes a cover page and follow requirements regarding font size and name | Includes a cover page and follow some requirements regarding font size and name | Did not include the cover page and follow some requirements regarding font size and name | Did not include the cover page and did not follow requirements regarding font size and name | Same as below standard |
MKT 212-Hospitality Marketing & Sales Essay
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