BUSI 650: Business analytics Essay

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BUSI 650: Business analytics

Idea

The idea of this project is to familiarize MBA candidates with their choice of industry and area of expertise with the help of analytics. The project allows the opportunity to learn about trends and patterns in various facets of industry domains as well as fields of interest (Finance, Marketing and so on).

Expectations

Candidates will be expected to use data to identify the problems or trends and patterns in their area of interest. The process of identifying patterns or trends would be primarily based on the use and analytics of data using various tools and techniques discussed in the class. The candidates should be able to explain the significant changes in their data. Financial ratio analysis of a company is not allowed.

1. Introduction (~200-400)
   1. Introduction

• Explain the relevance to the industry (not company) used in the analysis in conjunction with the current business environment
• In a paragraph explain the purpose of the research, the relevance of the problem to the current business environment

1. Objectives (deliverables)

• Objectives: clearly state the objective (similar to a research statement)

1. Data (~300)

• Discuss the data collected (only publicly available) and how it relates to the objective. (Do not define the data)
• There must be at least 20 observations and 3 variables
• Explain how it relates to the research/analysis
• Mention the time frames and sources of the data (APA Style)

1. Analysis (~1200-1500)

• Use at least 3 tools for analytics
• Explain the results using Graphs/Charts and Tables
• Cohesive explanation required. Use the 3 questions – What has happened (Analytics), Why it has happened and what does it mean for the business

1. Conclusion (~200-300)

• Conclude overall result of the paper

Word limit

2,000 words (excluding tables, graphs, bibliography and appendix) (± 10%)

Word counts in the format section are for reference purposes only.

APA style paper and referencing

Grading Rubric

Percentage Score		0-59	59-71	72-77	78-81	82-84	85-89	88-91	92-100
Grades		F	C	B-	B	B+	A-	A	A+
Mastery Level	Weight	Beginning	Developing	Competent	Mastery
Standard Level		Below Standard	Approaching Standard	At Standard	Exceeds Standard
Overall Paper	%
Answering questions and results of research	100	Key elements are not adequately covered. Content is not comprehensive, has inaccuracies and is not persuasive. Displays lack of understanding of relevant theory. Points not adequately supported by references. Research is lacking in content and quality	Key elements are mostly covered. Content is mostly accurate but lacks persuasivness. Displays some understanding of relevant theory. Points mostly supported by references. Research is lacking in content and quality	Key elements are adequately covered. Content is accurate and persuasive. Displays adequate understanding of relevant theory. Points supported by references. Research is adequate in content and quality	Key elements are completely covered. Content is comprehensive, accurate and persuasive. Displays superior understanding of relevant theory. Points fully supported by specific references. Research is superior in content and quality
Key Points	Grade allocation	0-59	59-71	72-77	78-81	82-84	85-89	88-91	92-100
(%)	F	C	B-	B	B+	A-	A	A+
Format (font type, size, tables, charts)	10	Incorrect format, font, size, tables et al	Correct format, font, size, tables et al	Correct format, font, size, tables et al	Correct format, font, size, tables et al
Analysis	45	Poor Analytics and analysis of the data. Analysis is not cohesive.	Good Analytics and analysis of the data. Analysis is cohesive in some places while it is not consistent.	Comprehensive Analytics and analysis of the data. Analysis is cohesive with very limited mistakes.	Superior Analytics and analysis of the data. Analysis is cohesive, zero mistakes. The discussion is above and beyond the expectations
Overall content	25	Overall content makes little to no sense in conjunction with the paper. the discussion is weak	Overall content makes sense in conjunction with the paper. The discussion is acceptable with some mistakes.	Overall content is cohesively written in conjunction with the paper. The discussion is acceptable with very limited mistakes.	Overall content is cohesively written in conjunction with the paper. The discussion are meaningful and the work makes complete sense.
Creativity in presenting the data	10	Weak data presentation.	Data presentation inline with the expectations with some mistakes.	Data presentation inline with the expectations with limited mistakes.	Data presentation inline with the expectations with no mistakes. Data presentation is creative and covers more points than expected.
APA (in text citations, reference page) **	10	APA Intext citations missing.	APA Intext citations missing at some places. Quality of the sources are acceptable but not above par.	APA Intext citations are not missing and quality of the sources are apt.	APA Intext citations are not missing and quality of the sources are best available.

N.B. Failure to comply with the above would result in low grades.

Last updated: 10th November, 2021