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We are living in a data-rich world where consumers have fast and efficient access to significant quantities of data to assist in their buying decisions. Prepare an that addresses these points related to the changing world of data gathering:
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- Identify a marketing research problem for a hypothetical company.
- Discuss how artificial intelligence will enable market researchers to better predict expected results to address the above marketing research problem. Include details on how it will increase data-gathering efficiencies.
- Compile three market research questions aligned with the research problem above. Discuss how these questions align with the research problem and the purpose of the research study. What makes a good research question?
- Explain how the use of cluster analysis can assist the market researcher in predicting the results of the marketing research. Apply this response to the research problem and research questions above.
Your response should be at least two pages (not counting the title page and references page). You should include at least two credible resources from the CSU Online Library. Adhere to APA Style when constructing this assignment, including in-text citations and references for all sources that are used. Please note that no abstract is needed.
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