Share an idea for a way the firm could leverage this consumer creation of brand-related content to get MORE consumers to create usable content that supports overall business goals
For your initial post: 2 PARAGRAPHS 1. Read the article, Introducing COBRAs: Exploring motivations for brand-related social media use. (Estimated time commitment: 1 hour) 2. Read A Marketer’s Guide to Using User-Generated Content on Social Media, which contains a number of…