C229 10-12-21 (1) Community Health and Population-Focused Nursing Field Experience C229

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C229 10-12-21 (1) Community Health and Population-Focused Nursing Field Experience C229

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C229 10-12-21 (1)Community Health and Population-Focused Nursing Field Experience C229
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Task 1 C

Angela Bethea October 12, 2021
2

B. Write your community health nursing diagnosis statement.

An increased risk of injuries in the elderly are related to muscular skeletal weakness, inappropriate footwear, diminished vision, mental status changes, medications, and environmental dangers. This is demonstrated by a fall rate of 30%.

1. Explain how the health concern from your community health nursing diagnostic statement is linked to a health inequity or health disparity within the target population. There is a health disparity in Baltimore City between elders that have a support system and those who do not. The population of non-supported elders are growing. Baltimore City has a population roughly of 250,000 residents. Out of this number, there are approximately 85, senior citizens. The disparity of the group is manifested by a lack of a support system and being poor economically.

Many of the residents that are poor and uninsured do not stay in the hospital long after a fall. Usually, the elders that are insured stay longer and their health outcome is better. The disparity against poor uninsured often takes place because medical institutions know they cannot pay the high hospital cost. Therefore, their hospital stay is shortened. As a result of the poor and uninsured being discharged prematurely, they do not have the physical strength or therapeutic training to sustain from future falls.

Additionally, black men wait longer for an ambulance to arrive at the scene of a fall. The media has shone a negative light on the black male. Therefore, the disparity against this race and gender is great. When there is a fall and or injury emergency medical technicians’ respond slowly to the scene. This is due to the stereotype that black men are violent and do not follow medical advice.
2
3

medications cause impaired thinking and slow reaction time. Both of these reasons influence falls to occur.

2. Discuss the evidence-based practice associated with the Field Experience topic.

The state of Maryland undertook a systematic examination of formative and summative evaluations and assessments based on older people’s perspectives on fall prevention. The review was conducted to supplement the clinical efficacy evidence supplied by an evaluation conducted by Maryland’s Aging Locals Organization (MALO) on fall prevention. To raise awareness of a national guideline for the prevention of falls among the elderly. Because guideline suggestions and policies relating to preventive strategies have the ability to raise health-care costs, it is vital that guideline development groups review all pieces of evidence. This is important to obtain a good understanding of the permissibility and resilience of treatments in associated with various groups and settings.

As a result, this review looked at the literature on older people’s perspectives, interests, and involvement with fall prevention techniques. Twenty-four studies that met the inclusion criteria were analyzed before being compiled into data summaries. Researched showed that the elderly that kept up with their wellness and ate health was less likely to suffer falls. (Maryland Department of Health Injury and Violence Prevention (n.).

The primary enhancers and impediments in falls prevention programs were drawn from the uniformed themes that emerged from the research that were analyzed. Following that, the significance of these findings for the clinical effectiveness review conclusions were explored.

There were a number of key discoveries. Some groups preferred falls prevention measures that did

4

not require behavior modification, the need to promote the social benefit of falls prevention programs, and the necessity of understanding and fixing problems linked to activity aversion, among other things. Researched showed the group that deviated from their activity aversion with light to moderate exercise and strength training were more success in preventing falls (National Library of Medicine n.).

In aspects of the MALO, the significant feature is that, while multifactorial falls prevention packages have shown to be effective in clinical trials, it is better to engage with individual potential participants to determine what characteristics they are willing to modify and what adjustments they are willing to make to reduce their tendency to fall.

a. Identify data about the selected Field Experience topic from the local (e., county), state, and/or national level. In Maryland, there were 13,047 hospitalizations for fall injuries across all ages in 2018, according to our available data (The Arbor Company n.). There were 9,518 senior persons aged 65 and up among them. In the state of Maryland, falls were the primary cause of injury-related hospitalizations and urgent care visits for this age bracket. In Maryland, 525 individuals aged 65 and up died as a result of falls in 2018.

Nationally, there were 632,017 falls that resulted in injury. Out of that number 323,000 lead to hospitalization and 98,000 lead to death. To further explore I narrowed my research to my county line. The above information is based on the state of Maryland as a whole. However, my county’s

The comprehension of these videos will be reflected in a mirror demonstration. The video can be paused at the viewer’s leisure to allow the older citizen to demonstrate and mirror the exercise displayed. Overall, these two interventions would deliver ways that would encourage a safe and healthy environment for seniors. 6 3. Describe a social media platform you would use that is appropriate for communicating with the target population. I would use YouTube to communicate with my target group. YouTube is a great source where step-by-step directions and instructions are given. Videos would be updated weekly showing proper strength training that target the elderly population. Bi-weekly videos will be shown that will focus on musculoskeletal and neurological disorders. Additionally, as a source of encouragement local elders will be featured monthly, with their success stories. A Facebook page will be created just for seniors. This can be a tool for them to connect with one another. They can connect to discuss previous falls and how their life has changed as a result of them. They can also support each other in the challenges of their physical changes. Another page can also be utilized to connect with Physical and Occupational Therapist. Question can be asked about senior’s health and wellness. Tactics and advice for staying physically healthy can also be provided. YouTube can be used to display strength-training workout videos as well as sequences on safe and risky circumstances. a. Discuss the benefits of the selected social media platform in supporting preventative healthcare. There are several benefits in using the social media platform of YouTube to support fall prevention for the elderly population. Firstly, it is convenient. The senior can view this platform in the comfort of their home. Secondly, strength-training workout videos and other pertinent

information can be viewed, paused and rewind. Thirdly, the elder has the privilege of viewing when they like and as many times as they like. Fourthly, he or she can subscribe to favorite channels. There is always
7

up-to-date information being uploaded. So, the elder has 24-hour access to new videos as they are posted. 4. Discuss how the target population will benefit from your health message. The target audience will benefit greatly from my health message. Facebook is really easy to use, and anyone can sign up for free. A major benefit of the Facebook platform is that the individuals’ page can be made private. The app can be downloaded to a smartphone, tablet or watched straight through their website on laptops and PCs. You can also watch videos for free on YouTube. It also includes pre-roll commercials aimed towards the aging population and the dangers of falling. Information about fall safety practices as well as the crisis hotline. Moreover, any posted or seen YouTube video can be shared on Facebook, connecting the two channels and increasing the quantity of who see the actions. Over all, a healthier way of living would be a benefit to the focused group. A disciplined, structured life style will insert respectable routines that would become their new normal. D. Describe best practices for implementing social media tools for health marketing. Providing health marketing on social could be a fragile risk. Several factors must be taken into consideration as this platform can convey an unintended message. Additionally, the message may

resolving and coping with issues that arise in their daily lives. As a stakeholder the social worker will formulate a Facebook resource group. There will be 10 commercials/advertisements that would appear every hour. Theses post would intel valuable information of community exercise groups, housing with no stairs, healthy eating and wellness care. All of the stakeholders will have different roles and responsibilities, but one common goal, fall prevention.
9

2. Discuss potential public and private partnerships that could be formed to aid in the implementation of your campaign. I would seek public and private partnerships to aid in my campaign. I’d develop prospective public partnerships with local community associations. Some examples would be the city councilmen, state funded adult day care centers, and the health department. Forming a partnership with city councilmen would be a great advertisement avenue. As the city councilmen address the needs of the community, they could use Facebook to target the geriatric population. This can be done with fall prevention ads supported with their image. Adult day care centers partnerships could support my campaign by tweeting about it via the adult day care twitter account. The health department could aid in the implementation of my campaign by advertising via YouTube. The health department could make fall video scenarios. The health department is a trusted community organization that many people would pay close attention to. I’ll develop private relationships with churches and local mason chapters. The churches could put advertisements on their Facebook page in the senior’s bulletin. Lastly, local mason chapters could advertise my campaign on twitter. Many of the masons are older

gentlemen. So, by partnering with the organization the campaign provides information to its members that are 65 and older. 3. Create a specific timeline for implementing your campaign. Before the time line is started three phases would be taken into consideration. Planning, implementation and evaluation phase. Both private and public partners will advance through the designated time period with process of these phases. The timeline would roughly be four weeks. I would start with the churches. Generally church members spread the word about things in the community quickly. Church members are often trusted people.

10 Then I would focus my attention toward the health department. These two potential partnerships will take approximately five days. Once my message has been received and accepted, I will launch the information on Facebook. This would take about a day. Next, I would connect with my local adult daycare centers. This would take approximately two days. Involving the city council will take about five days. Contacting the city council will take about five days. Lastly, it will take approximately six days to connect with the local mason chapters. At the end of the forementioned days there will be an evaluation to see if the campaign is headed in a successful direction. 4. Explain how you will evaluate the effectiveness of the campaign. To evaluate the effectiveness of the campaign I would contact the health department and hospitals. I would ask both health department and hospitals administrators to present six months’ worth of data that disclose hospital visits and admissions that involved falls. By obtaining the previous six-

By using these social media sources, the purpose and actions of the community health nurse would reach more people within a short amount of time. By doing so the advantage of the community is to make positive and healthy lifestyle choices. 1. Reflect on how your social media campaign could apply to your future nursing practice. As a home health nurse, I can use social media to teach strength training exercises. I could also offer support by exercising alongside the patient. I likewise could use social media as an educational tool. I would focus my attention on articles, posts, instructional lectures and videos about falls, risk, and injuries in the 65+ age range, through videos and lectures.
12

References

Cherry, B., & Jacob, S. (2019). Contemporary Nursing Issues Trends & Management (8th ed.). Elsevier.

National Library of Medicine. Evidence review on older people’s views and experiences of falls prevention strategies. (n.). pubmed.ncbi.nlm.nih/17147756/ Maryland Department of Health Injury and Violence Prevention Fall Prevention. (n.). health.maryland/phpa/OEHFP/Injury/Pages/eip_falls.aspx

Modern Healthcare. Best practices for a healthcare social media campaign (2014, September 23). modernhealthcare/article/20140923/INFO/309239990/best-practices-for-a- healthcare-social-media-campaign

Lexology. Best practices for using social media in healthcare: maximizing impact, mitigating risk (2015, November 20). lexology/library/detail.aspx?g=9d4702c7-34f9-48d8- ac14-eec463f40d6f

The Arbor Company. Check Out These Organizations That Help Senior Citizens. (n.). arborcompany/blog/check-out-these-organizations-that-help-senior-citizens About AARP. Our Mission. (n.). aarp/about-aarp/

The Baltimore Sun. Baltimore launches campaign to stop the elderly from falling. (2018, April 16). baltimoresun/health/bs-hs-elderly-falls-20180416-story.html

Business to Community. 5 Best Practices for Effective Social Media Marketing in 2018. (2018, March 12) business2community/social-media/5-best-practices-effective-social- media-marketing-2018-

Task 1 C229
October 12, 2021
2
B. Write your community health nursing diagnosis statement.
An increased risk of injuries in the elderly are related to muscular skeletal weakness,
inappropriate footwear, diminished vision, mental status changes, medications, and
environmental dangers. This is demonstrated by a fall rate of 30%.

1. Explain how the health concern from your community health nursing diagnostic
   statement is linked to a health inequity or health disparity within the target population.
   There is a health disparity in Baltimore City between elders that have a support system and those
   who do not. The population of non-supported elders are growing. Baltimore City has a
   population roughly of 250,000 residents. Out of this number, there are approximately 85,000
   senior citizens. The disparity of the group is manifested by a lack of a support system and being
   poor economically.
   Many of the residents that are poor and uninsured do not stay in the hospital long after a fall.
   Usually, the elders that are insured stay longer and their health outcome is better. The disparity
   against poor uninsured often takes place because medical institutions know they cannot pay the
   high hospital cost. Therefore, their hospital stay is shortened. As a result of the poor and
   uninsured being discharged prematurely, they do not have the physical strength or therapeutic
   training to sustain from future falls.
   Additionally, black men wait longer for an ambulance to arrive at the scene of a fall. The media
   has shone a negative light on the black male. Therefore, the disparity against this race and gender
   is great. When there is a fall and or injury emergency medical technicians’ respond slowly to the
   scene. This is due to the stereotype that black men are violent and do not follow medical advice.
   2
   a. Discuss the primary community resources and primary prevention resources currently
   in place to address the health concern.
   More than one out of every five senior citizens fall each year, but just half of those who do so tell
   their doctor. The likelihood of an elder falling doubles after an initial fall. To bring awareness to
   the community, many local programs are in place. The programs are designed to help
   Marylanders understand the risks and long-term disadvantages of falls. Maryland’s Violence and
   Injury Prevention Program assist the local health department with resources.
   These resources are used to educate families and businesses on how to make the environment
   safe for the elderly population. Maryland Department of Health (MDH) provides monthly
   internet-based seminars with the target of fall prevention. During Fall Prevention Awareness
   Week, Maryland’s Free Fall Coalition also hosts activities in the community such as instructional
   lectures, locomotor and coordination seminars, home risk monitoring, ambulatory device
   demonstrations, and health checks.
   b. Discuss the underlying causes of the health concern.
   The contributing factors that often causes falls in the elderly population are musculoskeletal
   disorders, vision complications, environmental dangers, improper footwear, and medication
   usage. Often the elderly person suffers from unsteady balance or lower extremity weakness.
   These factors cause the person to frequently fall. Vision problems is another concern that cause
   the aged person to fall. Poor vision is another reason that contributes to falls. Vision problems are
   not just caused by the aging process, but disease development as well.
   An example of this is glaucoma. Environmental threats are clutter or scattered rugs. Falls that
   results from environmental clutter often results in bone fractures. The wearing of improperly
   sized shoes is a trip hazard that from time-to-time end with a head injury. Lastly, side effects of
   Why is this page out of focus?
   This is a Premium document. Become Premium to read the whole document.
   3
   medications cause impaired thinking and slow reaction time. Both of these reasons influence
   falls to occur.
2. Discuss the evidence-based practice associated with the Field Experience topic.
   The state of Maryland undertook a systematic examination of formative and summative
   evaluations and assessments based on older people’s perspectives on fall prevention. The review
   was conducted to supplement the clinical efficacy evidence supplied by an evaluation conducted
   by Maryland’s Aging Locals Organization (MALO) on fall prevention. To raise awareness of a
   national guideline for the prevention of falls among the elderly. Because guideline suggestions
   and policies relating to preventive strategies have the ability to raise health-care costs, it is vital
   that guideline development groups review all pieces of evidence. This is important to obtain a
   good understanding of the permissibility and resilience of treatments in associated with various
   groups and settings.
   As a result, this review looked at the literature on older people’s perspectives, interests, and
   involvement with fall prevention techniques. Twenty-four studies that met the inclusion criteria
   were analyzed before being compiled into data summaries. Researched showed that the elderly
   that kept up with their wellness and ate health was less likely to suffer falls. (Maryland
   Department of Health Injury and Violence Prevention (n.d.).
   The primary enhancers and impediments in falls prevention programs were drawn from the
   uniformed themes that emerged from the research that were analyzed. Following that, the
   significance of these findings for the clinical effectiveness review conclusions were explored.
   There were a number of key discoveries. Some groups preferred falls prevention measures that
   did
   4
   not require behavior modification, the need to promote the social benefit of falls prevention
   programs, and the necessity of understanding and fixing problems linked to activity aversion,
   among other things. Researched showed the group that deviated from their activity aversion with
   light to moderate exercise and strength training were more success in preventing falls (National
   Library of Medicine n.d.).
   In aspects of the MALO, the significant feature is that, while multifactorial falls prevention
   packages have shown to be effective in clinical trials, it is better to engage with individual
   potential participants to determine what characteristics they are willing to modify and what
   adjustments they are willing to make to reduce their tendency to fall.
   a. Identify data about the selected Field Experience topic from the local (e.g., county),
   state, and/or national level.
   In Maryland, there were 13,047 hospitalizations for fall injuries across all ages in 2018,
   according to our available data (The Arbor Company n.d.). There were 9,518 senior persons aged
   65 and up among them. In the state of Maryland, falls were the primary cause of injury-related
   hospitalizations and urgent care visits for this age bracket. In Maryland, 525 individuals aged 65
   and up died as a result of falls in 2018.
   Nationally, there were 632,017 falls that resulted in injury. Out of that number 323,000 lead to
   hospitalization and 98,000 lead to death. To further explore I narrowed my research to my county
   line. The above information is based on the state of Maryland as a whole. However, my county’s
   data contributed significantly to the large number. Out of the 9,518 senior falls 6,249 were from
   Baltimore County (The Baltimore Sun, 2018).
   5
   C. Develop a community health nursing social media campaign strategy that will convey
   your health message and address the Field Experience topic by doing the following:
3. Describe your social media campaign objective.
   Families and healthcare facilities will be informed about the dangers of falling and how to avoid
   them. Apps, YouTube and platforms like Facebook and Twitter will be used to educate the
   public. The campaign’s basic premise is to educate the public about preventative methods. My
   social media campaign objective is to reduce fall rate by 10% in six months. If specific strategies
   are implemented the campaign could be a success.
4. Recommend two population-focused social marketing interventions and justify how
   each would improve the health message related to your selected Field Experience topic.
   Two social population-focused marketing interventions that I would use are as follows:
   Facebook and YouTube. Facebook will be used as a resource to obtain and share relevant
   information. The sharing of this information will give the 65 and older community a plethora of
   contacts and a support system.
   YouTube is an intervention approach as it allows the viewer to build muscle with strength
   training exercises as they mirror demonstrate what is being viewed. A Knowledge base and clear
   understanding of viewed material can be determined by having questions at the end of sequel
   events. Questions can be answered correctly or incorrectly. Either way rationales will be offered.
   Why is this page out of focus?
   This is a Premium document. Become Premium to read the whole document.
   The comprehension of these videos will be reflected in a mirror demonstration. The video can be
   paused at the viewer’s leisure to allow the older citizen to demonstrate and mirror the exercise
   displayed. Overall, these two interventions would deliver ways that would encourage a safe and
   healthy environment for seniors.
   6
5. Describe a social media platform you would use that is appropriate for communicating
   with the target population.
   I would use YouTube to communicate with my target group. YouTube is a great source where
   step-by-step directions and instructions are given. Videos would be updated weekly showing
   proper strength training that target the elderly population. Bi-weekly videos will be shown that
   will focus on musculoskeletal and neurological disorders. Additionally, as a source of
   encouragement local elders will be featured monthly, with their success stories. A Facebook page
   will be created just for seniors.
   This can be a tool for them to connect with one another. They can connect to discuss previous
   falls and how their life has changed as a result of them. They can also support each other in the
   challenges of their physical changes. Another page can also be utilized to connect with Physical
   and Occupational Therapist. Question can be asked about senior’s health and wellness. Tactics
   and advice for staying physically healthy can also be provided. YouTube can be used to display
   strength-training workout videos as well as sequences on safe and risky circumstances.
   a. Discuss the benefits of the selected social media platform in supporting preventative
   healthcare.
   There are several benefits in using the social media platform of YouTube to support fall
   prevention for the elderly population. Firstly, it is convenient. The senior can view this platform
   in the comfort of their home. Secondly, strength-training workout videos and other pertinent
   information can be viewed, paused and rewind. Thirdly, the elder has the privilege of viewing
   when they like and as many times as they like. Fourthly, he or she can subscribe to favorite
   channels. There is always
   7
   up-to-date information being uploaded. So, the elder has 24-hour access to new videos as they
   are posted.
6. Discuss how the target population will benefit from your health message.
   The target audience will benefit greatly from my health message. Facebook is really easy to use,
   and anyone can sign up for free. A major benefit of the Facebook platform is that the individuals’
   page can be made private. The app can be downloaded to a smartphone, tablet or watched
   straight through their website on laptops and PCs. You can also watch videos for free on
   YouTube.
   It also includes pre-roll commercials aimed towards the aging population and the dangers of
   falling. Information about fall safety practices as well as the crisis hotline. Moreover, any posted
   or seen YouTube video can be shared on Facebook, connecting the two channels and increasing
   the quantity of who see the actions. Over all, a healthier way of living would be a benefit to the
   focused group. A disciplined, structured life style will insert respectable routines that would
   become their new normal.
   D. Describe best practices for implementing social media tools for health marketing.
   Providing health marketing on social could be a fragile risk. Several factors must be taken into
   consideration as this platform can convey an unintended message. Additionally, the message may
   be lost in the verbal or visional busyness of the graphics. One best practice that I think is
   important is honesty. Giving creditable information is vital in maintaining a faithful audience
   with a trusting relationship. The information must also be engaging.
   The targeted population should find the data interesting and applicable. Also, the statistics should
   involve testimonies. Real life stories are often more trusted than catchy phrases. If the audience
   can self-identity, they are more likely to share the information with friends. Lastly, make the
   8
   platform user friendly. Sharing a hyperlink or directing people to a different page is insufficient.
   Patients should be able to easily find a doctor, schedule an appointment, or learn more about a
   treatment.
   E. Create a social media campaign implementation plan by doing the following:
7. Describe stakeholder roles and responsibilities in implementing the plan.
   I would enlist the assistance of stakeholders in building my social media campaign. For starters,
   I’d hire a technological specialist to help me design a phone app with video links. The tech
   specialist would also be on call 24 hours a day to handle any problems that may arise with the
   app or videos. Secondly, I’ll request the help of a physical therapist. The physical therapist
   responsibility is to strengthen muscles for walking. The physical therapist would model videos
   on YouTube.
   The audiovisuals would have the capability to be paused, rewind and forwarded. They would be
   categorized to target proper balance, fall prevention, and muscle restoration. Thirdly, the social
   worker will attend to the patient needs as a stakeholder by connecting the patient with
   services/resources that will help the patient. Additionally, social workers assist people in
   Why is this page out of focus?
   This is a Premium document. Become Premium to read the whole document.
   resolving and coping with issues that arise in their daily lives. As a stakeholder the social worker
   will formulate a Facebook resource group. There will be 10 commercials/advertisements that
   would appear every hour. Theses post would intel valuable information of community exercise
   groups, housing with no stairs, healthy eating and wellness care. All of the stakeholders will have
   different roles and responsibilities, but one common goal, fall prevention.
   9
8. Discuss potential public and private partnerships that could be formed to aid in the
   implementation of your campaign.
   I would seek public and private partnerships to aid in my campaign. I’d develop prospective
   public partnerships with local community associations. Some examples would be the city
   councilmen, state funded adult day care centers, and the health department. Forming a
   partnership with city councilmen would be a great advertisement avenue. As the city councilmen
   address the needs of the community, they could use Facebook to target the geriatric population.
   This can be done with fall prevention ads supported with their image.
   Adult day care centers partnerships could support my campaign by tweeting about it via the adult
   day care twitter account. The health department could aid in the implementation of my campaign
   by advertising via YouTube. The health department could make fall video scenarios. The health
   department is a trusted community organization that many people would pay close attention to.
   I’ll develop private relationships with churches and local mason chapters.
   The churches could put advertisements on their Facebook page in the senior’s bulletin. Lastly,
   local mason chapters could advertise my campaign on twitter. Many of the masons are older
   gentlemen. So, by partnering with the organization the campaign provides information to its
   members that are 65 and older.
9. Create a specific timeline for implementing your campaign.
   Before the time line is started three phases would be taken into consideration. Planning,
   implementation and evaluation phase. Both private and public partners will advance through the
   designated time period with process of these phases. The timeline would roughly be four weeks.
   I would start with the churches. Generally church members spread the word about things in the
   community quickly. Church members are often trusted people.
   10
   Then I would focus my attention toward the health department. These two potential partnerships
   will take approximately five days. Once my message has been received and accepted, I will
   launch the information on Facebook. This would take about a day. Next, I would connect with
   my local adult daycare centers. This would take approximately two days. Involving the city
   council will take about five days. Contacting the city council will take about five days. Lastly, it
   will take approximately six days to connect with the local mason chapters. At the end of the
   forementioned days there will be an evaluation to see if the campaign is headed in a successful
   direction.
10. Explain how you will evaluate the effectiveness of the campaign.
    To evaluate the effectiveness of the campaign I would contact the health department and
    hospitals. I would ask both health department and hospitals administrators to present six months’
    worth of data that disclose hospital visits and admissions that involved falls. By obtaining the
    previous six-
    month data would allow me to determine if there was a 10% decrease within the previous six
    months. An additional avenue to obtain the records is online at Maryland Department of Health
    Medical Records. Both data sources would be compared for accuracy.
11. Discuss the costs of implementing your campaign.
    The cost of the campaign is roughly $600.00. The partnerships for the campaign require no pay.
    However, marketing materials are needed. Ink and copier paper is needed for flyer distribution.
    Luncheons with partners will be a cost. Building a relationship with the partners are pertinent to
    the campaign’s success. Fueling my car to meet partners will be a part of the cost. Social media
    advertisement is free. Lasty, purchasing pens for the partners as a kind gesture. This is a way to
    say thank you.
    11
    F. Reflect on how social media marketing supports the community health nurse’s efforts
    to promote healthier populations.
    The advantage of using digital marketing to promote a healthy community is that it can reach
    people locally, regionally, and even globally. Public health nurses work in neighborhoods,
    focusing on various areas in order to enhance the overall wellbeing of the population who live
    there. The public health nurse could use social media marketing to support their efforts. A
    community Facebook page could be created. The word of community health events could be
    posted periodically as well members could leave comments, ask questions and/or give
    suggestions.
    YouTube could be used by advertising eye catching videos of upcoming community events.
    Twitter could be used frequently by spotlighting actions, events and fairs that will be taking place
    in the community. These tweets could be updated several times a day with current information.
    Why is this page out of focus?
    This is a Premium document. Become Premium to read the whole document.
    By using these social media sources, the purpose and actions of the community health nurse
    would
    reach more people within a short amount of time. By doing so the advantage of the community is
    to make positive and healthy lifestyle choices.
12. Reflect on how your social media campaign could apply to your future nursing practice.
    As a home health nurse, I can use social media to teach strength training exercises. I could also
    offer support by exercising alongside the patient. I likewise could use social media as an
    educational tool. I would focus my attention on articles, posts, instructional lectures and videos
    about falls, risk, and injuries in the 65+ age range, through videos and lectures.
    12
    References
    Cherry, B., & Jacob, S. (2019). Contemporary Nursing Issues Trends & Management
    (8th ed.). Elsevier.
    National Library of Medicine. Evidence review on older people’s views and experiences of falls
    prevention strategies. (n.d.). https://pubmed.ncbi.nlm.nih.gov/17147756/
    Maryland Department of Health Injury and Violence Prevention Fall Prevention. (n.d.).
    https://health.maryland.gov/phpa/OEHFP/Injury/Pages/eip_falls.aspx
    Modern Healthcare. Best practices for a healthcare social media campaign (2014, September
    23). https://www.modernhealthcare.com/article/20140923/INFO/309239990/best-practices-for-a-
    healthcare-social-media-campaign
    Lexology. Best practices for using social media in healthcare: maximizing impact, mitigating risk
    (2015, November 20). https://www.lexology.com/library/detail.aspx?g=9d4702c7-34f9-48d8-
    ac14-eec463f40d6f
    The Arbor Company. Check Out These Organizations That Help Senior Citizens. (n.d.).
    https://www.arborcompany.com/blog/check-out-these-organizations-that-help-senior-citizens
    About AARP. Our Mission. (n.d.). https://www.aarp.org/about-aarp/
    The Baltimore Sun. Baltimore launches campaign to stop the elderly from falling. (2018, April
    16). https://www.baltimoresun.com/health/bs-hs-elderly-falls-20180416-story.html
    Business to Community. 5 Best Practices for Effective Social Media Marketing in 2018. (2018,
    March 12) https://www.business2community.com/social-media/5-best-practices-effective-social-
    media-marketing-2018-02010960
    Maryland Department of Health. Releasing Medical Records. (n.d.)

C229 10-12-21 (1) Community Health and Population-Focused Nursing Field Experience C229