CTC301 – Professional Success Seminar

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CTC301 – Professional Success Seminar

Due Date: By 11:59 p.m. EST, Thursday of Unit 8 Points: 100 Overview:

Create a final portfolio focused on a particular position in your career field. Your final project will include an ATS Resume with a cover letter, an audio or video submission of your elevator pitch, as well as a screenshot of your professional email signature. Include the following four (4) sections in your final portfolio:

1. ATS Resumé: Instructions: Include the following in your ATS resumé:

• Your current contact information • Job objective/summary • Educational history • Experience: Employment, volunteer experience, and extracurricular experience, if

applicable • Special skills: Occupation-specific and transferable skills that relate to the position • Awards and achievements

Requirements: • Include the job description with your resumé submission. Use only information

relevant to the position in your resumé. • Resumé should be free of any images, designs, charts, tables, and be well-

structured, clear, and concise. • Include core industry keywords and a significant number of keywords from the job

description. • Be sure the resumé is easy to understand, and all abbreviations spelled out. • Submit your resume in Word format.

2. Cover Letter:

Instructions:

Your cover letter should include the following components:

• The first paragraph should indicate the position you’re interested in applying for and

CTC301 – Professional Success Seminar

Unit 8 Final Portfolio – ATS Resumé, Cover Letter, Elevator Pitch, and Email Signature

how you learned about the position. If a network contact knows people at the company to which you’re applying, consider mentioning that person’s name and your connection.

• The next paragraph or two should explain why you’re suited for the job. If you have experience or qualifications of particular value to the employer, call them out clearly. If you have little experience but a solid education, mention it and any special awards that may interest an employer.

• Conclude your cover letter. The final paragraph should express your interest in the position and thank the person for their time.

Requirements:

• Be sure your letter is targeted, concise, structured, and specific to the job position. • Include all of the required components, as listed above. • Be sure your tone and vocabulary are professional and use clear and error-free writing

and grammar.

3. Elevator Pitch:

Instructions:

• Introduce yourself with your first and last name at the start of the pitch. • Include three (3) keywords. Consider the following as you choose your keywords:

o Your career goal o The key knowledge, skills, abilities, and other relevant information that sets you

apart as the best fit for a particular job/career (Refer to your resume for this information.)

• For each of your keywords, include relevant details and a very brief example that demonstrates how the keyword applies to you. The example can be from your current work, a prior job, a college course, a volunteer activity, or even a family responsibility.

• Include other key knowledge, skills, abilities, and relevant information that sets you apart as the best fit for a particular job/career (Refer to your resume for this information.)

• At the end of the pitch, thank the other person. You may want to ask the other person a question, such as, “May I send you my resume?” Business cards may be exchanged.

Requirements:

• Audio or video format required. • The tone should be conversational. • The pitch should be approximately 30 seconds in length.

4. Email Signature:

Your email signature tells the world who you are, what brand you represent, what role you play, your contact information, and the links to your social media.

Instructions: Include the following elements into your email signature:

• Full name • College and year of graduation • High-quality picture (in high-quality) • Direct phone number • Website and/or social network sites

Requirements:

• Submit a screenshot of your email signature with your portfolio.

Be sure to read the criteria below by which your work will be evaluated before you write and again after you write.

Evaluation Rubric for Final Portfolio

CRITERIA Deficient Needs Improvement Proficient

ATS RESUMÉ – (45 Points)

(0-5 points) (6-7 points) (8-10 points)

ATS Resumé is Relevant to the Position

ATS resumé includes a lot of information that is irrelevant to the position.

ATS resumé includes some information that is irrelevant to the position.

ATS resumé includes only information relevant to the position.

ATS Resumé Formatting

ATS resumé format includes images, designs, charts, and tables. It is not clear and concise.

ATS resumé format is somewhat free of any images, designs, charts, and tables; it is somewhat clear and concise.

ATS resumé format is free of any images, designs, charts, and tables. It is well- structured, clear, and concise.

ATS Resumé Keyword Optimization

ATS resumé is not optimized; contains insufficient core industry keywords and keywords from the job description.

ATS resumé contains a few core industry keywords and a few significant keywords from the job description.

ATS resumé contains core industry keywords and a significant number of keywords from the job description.

(0-2 points) (3 points) (4-5 points)

Job Description Included with Submission

Job description is not included with the submission.

n/a Job description is included with the submission.

CRITERIA Deficient Needs Improvement Proficient

ATS Resumé is Easy to Understand

Many abbreviations are not spelled out.

Some abbreviations are used instead of being spelled out.

All abbreviations spelled out.

ATS Resumé Saved as a Word Document

ATS resumé saved to another type of file other than Word.

n/a ATS resumé saved in a Word document format.

COVER LETTER – (30 Points)

(0-5 points) (6-7 points) (8-10 points) Concision and Cohesiveness

The letter lacks concision and cohesiveness and has many missing components.

The letter is targeted, concise, and specific and contains most of the required components.

The letter is targeted, concise, and specific and contains all the required components.

Structure The letter lacks proper structure and/or the tone and vocabulary lack professionalism.

Structure is fairly well defined. The tone and vocabulary are professional.

Structure is well defined. The tone and vocabulary are professional.

(0-2 points) (3 points) (4-5 points)

Closing The closing lacks precision and/or courtesy and/or fails to express interest in the position.

The closing is precise and courteous but may not express enough interest in the position.

The closing is precise and courteous and adequately expresses interest in the position.

Clear and Professional Writing

Errors impede professional presentation.

Few errors contained are beginning to impede professional presentation.

Writing and format are clear, professional, and error-free.

ELEVATOR PITCH – (20 Points)

(0-2 points) (3 points) (4-5 points)

Keywords Less than 2 specific career-relevant keywords are included and/or no examples or details are given.

Three specific career- relevant keywords are included but do not include enough examples and details.

Three specific career- relevant keywords are included, with brief examples and relevant details for each.

CRITERIA Deficient Needs Improvement Proficient

Include Key Knowledge, Skills, and Abilities

Does not include key knowledge, skills, abilities, and relevant information to set self apart as the best fit for the particular job.

Somewhat includes key knowledge, skills, abilities, and relevant information to set self apart as the best fit for the particular job.

Includes key knowledge, skills, abilities, and relevant information to set self apart as the best fit for the particular job.

Length Less than 30 seconds or more than 60 seconds.

Longer than 30 seconds and less than 60 seconds.

Approximately 30 seconds.

Tone Tone is not conversational, clear, and/or professional.

Tone is somewhat conversational, clear, and professional.

Tone is conversational, clear, and professional.

EMAIL SIGNATURE – (5 Points)

(0 points) (3 points) (5 points)

Required Components

Activity is not complete.

Activity is mostly complete.

Activity is complete.

• Overview:
• 1. ATS Resumé:
• 2. Cover Letter:
• 3. Elevator Pitch:
• 4. Email Signature:

CTC301 – Professional Success Seminar