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DIGITAL MARKETING PLAN
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Write My Essay For Me05 17, 2022
| Page | |
| Executive summary | Xx |
| Situation analysis Market benchmarking | Xx |
| Objectives Communication objectives Marketing objectives Sales objectives | Xx |
| Strategies and tactics Product/ service analysis Value proposition analysis Target market analysis Race strategy for digital marketing function | Xx |
| Search marketing strategy formulation Search marketing objectives formulation Current website assessment summary On-page SEO strategy Keywords strategy Off-page SEO strategy & Link building strategy Competitive analysis SEM strategies and tactics formulation | Xx |
| Social media strategy formulation Social media marketing objectives formulation Content strategy : content assets + content models Social media content mapping Digital PR and influencers marketing tactics Sales promotions strategies and tactics Social media paid media strategies and tactics Moderation guidelines | Xx |
| Digital communication strategy formulation Digital communication objectives formulation Digital branding and naming strategies and tactics Website design, UX/UI strategies and tactics Lead nurturing strategy and tactics Email marketing strategies and tactics Customer servicing, account development, and loyalty development programs, strategies and tactics Digital communication paid media strategies and tactics | Xx |
| Actions Tactical calendar for twelve months Tactical budget for twelve months Organizational development for the digital marketing function | Xx |
| Control KPIs and audit protocols | Xx |
EXECUTIVE SUMMARY
Your executive summary goes here…
SITUATION APPRAISAL
SOCIAL MEDIA MARKETING FUNCTION ASSESSMENT
www.top20store.com
Description
· Geographic positioning: local, regional, international.
· …beirut , metn , keserwan
· …
Digital touchpoints assessment
Website assessment
Link to the website: www.top20store.com
Description and notes about the website:
go to google my business or any other software to grade your website
Your analysis points go here
Project Last Update Page Crawled Site Health Errors Warnings Crawlability https Int.SEO
5 Ss analysis
| Sell |
| They Sell groceries and household products. · … · … · … |
| Speak |
| Available bottom on their website: “Chat with us “. · … · … · … |
| Sizzle |
| Very well known in their hot deals collection . · … · … · … |
| Serve |
| Online grocery platform that offers a wide range of groceries delivered same day. · … · … · … |
| Save |
| Save time by quick delivery within an hour. They cover beirut, metn and keserwan areas. Time and transportation saving. · … · … · … |
Internal resources analysis
| Physical resources |
| warehouses, offices, bikes. computers etc… · … · … · … |
| Human resources |
| Administration people 11 people and 40 delivery drivers. customer service department, procurement department, accounting, logistics, marketing. · … · … · … |
| Intellectual resources |
| Omega and shopify. · … · … · … |
| Financial resources |
| Digital Marketing budget: paid media ads ( seo google ads , instagram, facebook linkedin). · … · … |
Summary of findings for []
| Attribute(s) | |||||||
| Average number of followers/ likers/ subscribers | 33.1K | 84 | |||||
| Average number of published posts per month (over 6 months) | 17 | 1 | |||||
| Average volume of engagements per still image post (over 6 months) | 0.12% 40Likes 1 Comment | ||||||
| Average volume of engagements per video post (over 6 months) | |||||||
| Average % of image posts over six months | 0.2 | ||||||
| Average % of video posts over six months | 0.4 | ||||||
| Average % of converting posts over six months | |||||||
| Average % of motivational posts over six months | |||||||
| Average % of educational posts over six months | |||||||
| Average % of entertaining posts over six months |
Instagram page/account assessment
Link to the page/account: https://instagram.com/top20.store?igshid=NDRkN2NkYzU=
Description and notes about the page/account:
Your analysis points go here…
· Strong points …
· Weak points …
Number of likers/followers: 33.1K
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