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In application of the concepts learned in this course, you will continue your compilation of a digital marketing plan that you began for the Unit VI Assignment. As a reminder, a digital marketing plan is a document that shares the details for all planning of digital marketing campaigns and actions. You compiled the first half of the plan in Unit VI and will now complete the second half of the plan for this assignment. You will use the same company that you used in Unit VI. (Line Corporation) is a subsidiary of the Korean internet giant Naver
For this assignment, your digital marketing plan should include the elements listed below.
· Marketing Tools
· Identify a minimum of five marketing tools that will be used in your company, and include your rationale for the selection and effectiveness of each tool.
· Include a discussion around how these tools will reach the target market you described in Unit VI.
Marketing Platforms
· Identify a minimum of five marketing platforms that will be used in your company, and include your rationale for the selection and effectiveness of each platform.
· Explain how you could utilize web design to enhance your digital marketing.
Measuring Results
· Identify a minimum of five measurement methods that you will use to determine whether your digital marketing campaign is effective by applying the Strategic Alliance Framework (SAF) to your company.
· Discuss how the use of web analytics will be handled ethically in your company.
Future Goals
· Discuss how advancements in technology affect your digital marketing plan.
· Apply the 7 Cs to your company.
This assignment should be a minimum of five pages in length, not counting the title page and references page. Use headings in your plan (feel free to use the headings provided above). Adhere to APA Style when creating citations and references for this assignment. Include a minimum of two academically credible references beyond the textbook.
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